(AsiaGameHub) – DraftKings has revealed its intention to introduce its online sportsbook and casino offerings in Alberta, pending the necessary regulatory and licensing approvals from the Canadian province.
Alberta residents can now sign up in advance for DraftKings Sportsbook and casino services prior to the projected market launch. The provincial government confirmed earlier this month that Alberta’s regulated market is scheduled to become active on July 13.
Upon approval, Alberta would represent DraftKings’ second Canadian online market, coming after its launch in Ontario in May 2022, which occurred soon after that province initiated its regulated iGaming industry.
Greg Karamitis, Executive Vice President and General Manager of sports at DraftKings, stated:
We are thrilled by the chance to grow DraftKings’ presence in Canada and deliver our online sportsbook and casino offerings to Alberta customers. The planned launch coinciding with the World Cup, which is being hosted in North America, creates a uniquely exciting opportunity for sports enthusiasts in the province to interact with our platform.
A launch in Alberta would signify the 34th North American jurisdiction where DraftKings provides online sports betting, and the seventh to feature its online casino products.
The company has persisted in expanding its reach throughout the region. In February, the Arkansas Racing Commission gave unanimous approval for a vendor licence that permits DraftKings to commence operations in Arkansas.
This licence was secured following a collaboration with Southland Casino Hotel, which subsequently swapped its Betly-branded mobile sportsbook for the DraftKings platform.
Concurrently, FanDuel also gained approval to access the Arkansas market via a partnership with Oaklawn Racing Casino Resort.
As Alberta gets ready to inaugurate its regulated market, DraftKings is establishing itself for a prompt entry, furthering its wider strategy of North American expansion and leveraging major sporting events to boost user engagement.
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