(AsiaGameHub) – PointsBet Canada has formally launched its new casino aggregation and bonus platform in partnership with Bede Gaming, following a competitive selection process.
The Ontario-based sportsbook and casino operator—whose pointsbet.ca brand runs on a proprietary platform developed by its Australian parent company—sought an external provider able to deliver high-quality content aggregation and player engagement tools tailored to Canada’s regulated iGaming market.
Bede Gaming’s newly deployed solution is now active within the PointsBet Canada ecosystem, granting players access to an expanded and diverse content library. Via its open-API aggregation platform, the operator can now offer a wide catalogue of casino games, including titles from Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.
This partnership is set to enhance PointsBet Canada’s casino strategy by strengthening player acquisition efforts and boosting long-term retention through an improved user experience. Bede’s platform provides a range of tools, such as flexible promotion management, advanced campaign workflows, and automated player lifecycle segmentation, enabling greater customization and operational efficiency.
Additionally, Bede Gaming will support the platform with reliable infrastructure, offering 99.99% uptime alongside continuous 24/7 monitoring through its Network Operations Centre.
Scott Vanderwel, Chief Executive Officer of PointsBet Canada, said:
Our strategy focuses on delivering exceptional digital content that fosters strong player engagement. I’m excited about the innovative tools we now have access to with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across other Canadian markets.
Under the terms of the multi-year agreement, Bede Gaming will continue to power PointsBet’s iCasino operations in Ontario while contributing to future expansion plans. The collaboration establishes a roadmap for potential launches in additional provinces, including Alberta, as more regulated markets develop across Canada.
Colin Cole-Johnson, Bede Chief Executive Officer, said:
We are thrilled to partner with the PointsBet Canada team and eager to support their ambitious goals in Canada. Our Partnership Model means we mobilize to back our customers’ strategies, and we’re delighted to already demonstrate this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure, and pioneering technical solutions to North America’s regulated gaming markets.
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