Stake Leads Livestream Gambling Visibility By a Large Margin

(AsiaGameHub) –   According to fresh data from StreamHatchet, Stake was significantly ahead of all other operators in gambling-focused stream titles at the beginning of 2026. The report highlights a substantial divide between Stake and the competition, while also indicating that prediction market brands are gaining notable momentum across Twitch and Kick.

Good to Know

• In January 2026, Stake was mentioned in 6,600 stream titles on Twitch and Kick, accounting for 60% of all iGaming brand references.
• Kick hosted the top ten iGaming livestreamers, who collectively amassed 88.4 million hours watched in January.
• Polymarket and Kalshi led the prediction market category, with 12,000 and 11,700 mentions respectively.

Stake Builds A Clear Lead In Gambling Stream Titles

The standout figure is impossible to overlook. StreamHatchet identified Stake being mentioned in 6,600 stream titles across Twitch and Kick in January 2026. This accounted for 60% of all tracked iGaming mentions in the report, placing the brand far ahead of every direct competitor in terms of gambling streaming visibility.

The rest of the ranking was not even close. 1xBet came next with 1,800 mentions, followed by Betano (837), Winamax (653), FanDuel (597), PokerStars (270), and bet365 (214). Put simply, Stake did not merely top the list—it occupied a distinct tier.

A major factor seems to be the close connection between Stake and Kick. Kick is owned by Stake’s parent company, and StreamHatchet content manager Mark Rowland noted that Stake provides many Kick streamers with a bankroll to use during on-air gambling sessions. This arrangement helps clarify why the operator’s name features so frequently in stream titles, particularly when sponsorships and branded credits are part of the agreement.

Kick Sits At The Center Of Gambling Livestreaming

Twitch still commands a larger portion of the overall livestreaming market, but gambling content has found a more welcoming environment on Kick. The platform has adopted a more permissive stance toward gambling streams, which has enabled it to draw many of the top figures in the category.

According to the report, the top ten iGaming livestreamers all streamed on Kick in January. Together they generated 88.4 million hours watched. Trainwreckstv led that group with 15.7 million hours watched, making him the biggest iGaming livestream draw in the period covered.

Commercial agreements also help account for why certain brands continue to appear. Rowland stated that operators frequently collaborate directly with streamers, providing them with wagering credit in exchange for exposure that includes brand mentions in titles. Beyond Stake, he cited broader sports and esports sponsorship efforts as another factor boosting visibility for operators such as 1xBet and Betano. Both football and esports have large streaming audiences, particularly in Latin America and Spain, meaning branding linked to these ecosystems can reach a wide audience.

Twitch Restrictions Help Shape The Market

Not all platforms have taken the same approach. Twitch permits some gambling content but prohibits streaming for specific gambling sites, including Stake and Rollbit, due to concerns related to consumer protection and licensing.

This policy shift followed a broader backlash in 2022, when several prominent creators expressed concerns about the risks of gambling content for younger viewers and individuals susceptible to addictive behavior. Rowland identified that period as a pivotal moment in how Twitch managed the category. Consequently, Kick secured a stronger opportunity to become the primary platform for gambling-focused livestream content.

Prediction Markets Are Pulling In More Attention Too

The report was not limited to casino and sportsbook brands. Prediction markets also recorded robust figures and are now occupying more space in betting-related conversations across livestreaming platforms.

Among betting and prediction market brands, Polymarket led with 12,000 mentions in January 2026. Kalshi was close behind with 11,700. FanDuel took third place with 8,800, followed by PrizePicks (5,300) and DraftKings (3,300).