Sportradar Bolsters iGaming Approach by Introducing Playradar

(AsiaGameHub) –   Sportradar is increasing its investment in the iGaming sector with the introduction of its new brand Playradar, which will merge sportsbook and casino content into a unified product for global operators.

The new division seeks to provide a fully integrated gaming ecosystem by combining multiple verticals within a single session. Edo Haitin, former Playtech CEO and current EVP of iGaming, is leading the initiative.

Playradar will concentrate exclusively on regulated markets, with its initial rollout including the UK, North America, and Latin America. Over the coming months, the brand plans to launch diverse content including classic table games, arcade-style games, slots, and virtual reality experiences. Additionally, all products will incorporate responsible gaming features and integrity measures.

Carsten Koerl, Founder and CEO of Sportradar, commented: 

iGaming constitutes a natural and scalable expansion of our operations, representing a strategic acceleration of our long-term growth strategy. Playradar’s content is engineered to optimize cross-selling between sports and casino verticals, enabling operators to enhance player value and extend session durations during a period when engagement and retention are critical for operational sustainability. With Edo at the helm, we have a seasoned and proven industry veteran to propel the business forward, supported by a committed and enthusiastic team.

Haitin brings over two decades of gaming industry experience to his role as an iGaming specialist, positioning him to make substantial contributions to product development. The strategy involves merging live and archived sports data, audiovisual streaming, and casino content into a seamless, round-the-clock entertainment offering supported by a dedicated 24/7 operations center.

Sportradar views Playradar as a logical progression that leverages the organization’s existing expertise. The company plans to utilize its internal game development capabilities, sports data infrastructure, streaming technology, and worldwide distribution network to build visibility and draw in prospective clients. Furthermore, the company’s marketing and player engagement solutions are expected to assist partners in boosting acquisition, retention, and overall player lifetime value. Recently, Sportradar has initiated its iGaming sector entry by establishing a presence in markets such as Brazil, using this as a launchpad for the major Playradar introduction.

Haitin added:

By leveraging our unparalleled expertise in sports data and live streaming, combined with a demonstrated history of product innovation, we intend to develop hybrid content and gaming experiences that tap into the growing trend of sports-casino convergence. Our unique position allows us to seamlessly integrate live and historical sporting events, cutting-edge gaming mechanics, and casino content, with the added benefit of distributing games to an existing network of licensed operators. I am tremendously enthusiastic about further bolstering our iGaming division through Playradar and establishing it as a premier iGaming content provider, capitalizing on Sportradar’s current resources and our exceptionally talented and veteran team.