Casineo Launches in Swiss Online Casino Market with Gamanza Technology

(AsiaGameHub) –   Gamanza Group has solidified its presence in the Swiss online casino sector through a collaboration with Casino Locarno for the Casineo brand. This agreement positions Gamanza’s technology as central to a new licensed online casino operation in Switzerland, slated to launch in March 2026.

Key Information

• Casineo operates using Gamanza’s comprehensive player account management platform, specifically developed for regulated markets.
• The brand serves as the online division of Stadtcasino Baden AG, the entity behind Casinò Locarno.
• Gamanza Engage is also part of the implementation, equipping Casineo with CRM and gamification functionalities within Swiss regulatory guidelines.

Gamanza Strengthens Swiss Market Role with Casineo

Casineo represents Casino Locarno’s inaugural online casino venture under its land-based license, with Gamanza providing the complete underlying platform. This encompasses compliance tools, responsible gaming features, payment processing, data management, and front-end delivery across web and mobile. In a market like Switzerland, characterized by stringent regulations and high licensing standards, such a full-service infrastructure is essential.

The partnership also offers insight into the direction of the Swiss market. Switzerland maintains a tightly controlled and closely monitored online casino framework, necessitating that operators entering digital channels adopt technology built from the outset around control, reporting, player protection, and local compliance. Gamanza’s existing collaborations with other operators in the country likely contributed to Casino Locarno’s decision to select a provider with expertise in highly regulated environments.

Tero Vienonen, Managing Director of Gamanza Group, commented:

“Casineo is precisely the type of operator for whom we developed our platform – an ambitious new brand entering the online casino arena in one of Europe’s most demanding regulatory markets.

“Switzerland imposes an exceptionally high benchmark for compliance and operational precision, and our technology is engineered to meet that standard from day one. We are proud to support Casineo in launching with a seamless and fully compliant player experience.”

Casineo leadership echoed this sentiment. Michael Boyschau, Director, Casineo, stated:

“Switzerland is among the most challenging markets for launching an online operation. Gamanza provided us with the foundational platform and the regulatory confidence to execute it correctly, and the partnership throughout the process has been exactly what we required.”

A vital element of the rollout is Gamanza Engage. This product enables Casineo to manage CRM, loyalty programs, and gamification without exceeding regulatory boundaries. For online casino operators in Switzerland, player retention cannot solely depend on aggressive bonus promotions, making compliant personalization increasingly crucial.

Simon Pukl, Director of Product and Business Development at Gamanza Core, remarked:

“Switzerland’s regulatory landscape establishes one of the highest standards for online operators, and we are proud to assist Casinò Locarno with a platform specifically designed for such environments.

“Our proprietary PAM solution seamlessly integrates compliance, responsible gaming, payments, and front-end delivery into a single flexible platform, empowering Casineo to operate a scalable online business. We are pleased to support Casineo’s brand and product vision and anticipate a long-term partnership.”

Nathalie Haspel, Head of Online Gaming at Casineo, noted that the CRM and gamification aspects will help the brand cultivate player relationships appropriately, stating:

“Building genuine player relationships in a regulated market demands more than just promotions. Gamanza Engage provides us with the CRM and gamification tools to create personalized, compliant experiences that keep players engaged for the right reasons.”